Thinking of ways to promote your company? Thinking about billboards, TV ads, something on the net? How about tagging Air Force One… yes THAT Air Force One! Well, only someone with a death wish would be so brazen to attempt such a stunt. Or would they? A grainy video has emerged on the net showing one such stunt. Alas, as The Age is reporting, the video is just a very, very clever hoax.

The tagging of Air Force OneThe video shows a hooded artist scramble over a barbed wire fence past security to write “Still Free” across the side of the President’s jumbo. The footage appeared that authentic that the US Air Force actually conducted an investigation into the incident! The hoax was the work of Marc Ecko, of Ecko Clothing. Ecko is quoted as saying that he wanted to do “something culturally significant, wanted to create a real pop-culture moment.” He continued, “it’s this completely irreverent, over-the-top thing that could really never happen: this five-dollar can of paint putting a pimple on this Goliath”. (And if you happen to get heaps of free publicity for the company that bears your name, well that’s great too!) According to The Age, “Ecko acknowledged Friday that his company had rented a 747 cargo jet at San Bernardino’s airport and covertly painted one side to look like Air Force One. Employees signed secrecy agreements and worked inside a giant hangar until the night the video was made. Ecko declined to say how much the stunt cost”. Boonie eat your heart out!

Check out the video here.